There is massive quantity of activity going on right now between VR and AR e-commerce platforms and venture capital investors.
- Augment, a VR and AR shopping interface, raised $3m.
- Trillenium, a VR e-commerce platform, raised $2.01m.
- Sketchfab, a 3d model sharing platform, raised $9.5m
- Blippar, a AR visual discovery platform for brands, raised $99m.
These are just a few of the e-commerce and product companies emerging in anticipation of the rise of VR. That’s not even to mention some of the cool demos we’ve seen:
VR shopping is going to be huge, as is AR shopping. Digital storefronts have existed for many years, but until now they have been glorified Sears catalogues: two dimensional planes with pictures, some text, and a price tag. What about in virtual reality? Things will be much different for customers and retailers alike.
The future is interacting with virtual models of objects right from your home. The future is seeing all of the details and even holding an objecting in your “hands” before purchasing it. All from your own home. This is going to be a revolution.
It’s easy to see why shopping in VR will be a much better experience than a typical current generation Amazon.com experience. What’s more is the retailers themselves will be rewarded with much better representations of the great products they sell. Yes, it will take more effort from sellers to provide high quality 3d models of their goods, but in the end it’s worth it, especially when you take into account deeper learning about your digital storefront.
Sellers and retail platforms alike will be able to collect much more data than ever before. With a contextual analytics platform like cognitiveVR, sellers will be able to slice into their data and figure out why people make (or don’t make) purchases, when they make them, and what to start selling next.
Imagine if a retailer could simply open up a heatmap and look at which placement of items made the most sales.
Now imagine that your digital store front in virtual reality automatically adjusts itself to item placements that generate the most revenue. That’s the power of cognitiveVR’s virtual reality analytics platform. Not only are you able to provide your customers with a better viewing experience, you’re able to run user tests with every purchase!
Now – let’s not get way ahead of ourselves: VR has some way to go before it’s adopted by the mainstream. Many people have just finally adopted mobile as an established platform. That said, the rise of the vr-commerce platforms has already started, and it’s going to be revolutionary for everyone!← Back to the blog.