You have just released your VR game. The Steam sales are starting to trickle in. Your game supports both Oculus Rift and HTC Vive. Your team has tested the game for thousands of hours. Your team spent months smashing bugs, optimizing code, and boosting performance. Every inch of your game was handcrafted and perfected. But you don’t have VR analytics.

Your game now has thousands of downloads. Now what?

Confused Travolta without VR Analytics

Apart from some basic stats on downloads and current users, there is no easy way to know if your users are enjoying the experience the way you meant them to. Scouring forums, Reddit, or game reviews is a good way to get data at very small sample sizes post-experience, but it doesn’t paint the exact picture you need.

That’s where cognitiveVR’s analytics suite comes in. 

There are three ways VR analytics helps you right away:

1. Find out what your users miss

What if every single one of your users completely avoids a part of your game because they simply did not notice it? You have no way to track that without aggregating visual telemetry and analyzing the results. Using our visual heatmapping toolset, you can see right away what people are – or are not – looking at.

Moreover, our platform allows you to add invisible shaders to specific key objects in order to track visual engagement with those specific objects. You can then enter our web dashboard to see in depth statistics of how your specified objects were interacted with.

2. Track engagement with VR analytics

Not building a game? OR – do you have partnerships for branded content within your experience? Perhaps you’re trying to figure out which visual styles are working best for elements in your VR experience.

Regardless of your needs, tracking engagement is as simple as looking at the telemetry output on our platform. What is telemetry output? Heatmaps. Along with our object tracking platform, you will get an aggregated view of exactly what your users are looking at via heatmapping. Moreover – you will be able to start by simply installing our plugin and collecting data right away. The installation process for cognitiveVR takes less than one minute, but the data will save you hundreds of hours of optimization!

3. Sell more content

I think we’ve all seen comment threads wishing for more of a certain feature in a game or app. These comments are unfortunately a small sample size of the potentially millions of users your VR game or experience might have.

With VR analytics, you will be able to present data – real data, not anonymous web comments – to your organization’s major stakeholders and make changes right away.

You’ll also be able to A/B test your in game interfaces and environments. Instead of creating a menu of microtransactions and calling it a day, implement our object tracking code into your UI and start finding out which variations of your VR UI converts more users.


Virtual reality analytics introduces a massive array of possibilities for optimizing user engagement and making your VR experience better. There are a multitude of usecases not even discussed here. We’re just scratching the surface of what our powerful analytics solution can do for your product.

Interested? Sign up for our beta!

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