The Augmented World Expo was the premier place on Earth to see the next wave of human/computer interaction. We are finally at a level where augmenting human experiences is technologically possible, and that was on full display at AWE 2016.

The most obvious examples of the future are the ones that make people have better lives. A great example is this demo by DAQRI showcasing their helmet-style augmented reality headset. In this demo, we see a worker protect himself by seeing what isn’t visible to the naked eye. DAQRI’s technology allows him to avoid extreme burns by overlaying a thermal camera over his vision. His life is better immediately because he avoids injury.

Beyond overlaying worker data, the products on display at AWE 2016 showcase a future where the world is more intimate with technology. Certainly enterprise will be the forefront of technological adoption for these efficiency and safety-first devices, but if we can overlay environmental danger onto our vision than we can easily see how social communication information can be enhanced to the same degree. Companies like Vuforia demonstrate how we can display advanced product information by simply looking at a relevant contextualized area of a display.

vuforia ar cat

Contextualization in AR is perhaps the most important aspect of the technology’s revolutionary efficiency value. Fringefy, for example, has built a full world contextualization platform. Imagine what this technology could do for a product like Hololens.

fringefy ar

All products and technologies aside, the AR industry as a whole is much closer to revolutionizing our lives than we think. Smartphones are virtually ubiquitous, and the same thing will happen with augmented reality. AWE has show that while virtual reality will bring us premium high fidelity experiences in our homes and offices, augmented reality will make us more intimate, efficient, and safe within our workplaces, the great outdoors, and everywhere in between.

AWE also highlighted the need for new layers of design innovation. Looking beyond real world contextualization – how do we create interfaces that our users allow into their lives? The answer lies in the same processes we used for desktop and then later for mobile: testing, optimization, and analytics. Here at cognitiveVR, we are extremely excited about augmented reality from a usage perspective, but we’re equally thrilled from a developer tools perspective. Our mission is to make interfaces and experiences as amazing as possible. We will accomplish our goal by building amazing analytics tools to help our customers optimize the way they do things like alert workers of impending danger, or help tourists find their way around a new city.

If AWE 2016 is any indication of where the technology is currently at, then we are closer to this augmented reality future than most people think.

← Back to the blog.